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Flavor Trends to Look for in 2019

Flavor Trends to Look for in 2019

Ethnic. Bold. Different.

What flavors are trending with consumers, and where can we look for the years to come? Research is showing that consumers are thinking three common themes: Ethnic, bold, and different.

According to an IDDBA report, the Culinary Institute of America states that Indian cuisine and flavors have surged in popularity, with East Mediterranean, North African, Continental African and Island cuisine flavor profiles on the rise as well. In fact, the National Restaurant Association reports that African flavors jumped from 8th place to 2nd in popularity.

“What’s Hot” states that in the ready-to-eat space, things like harissa, curry and ghost pepper are dominating flavor choices. In addition, strong underutilized herbs, such as lemon balm and marjoram, as well as ethnic condiments, like sriracha and chimichurri, are popular. As these flavors have become popular, street foods and ethnic breakfast items are to thank - as the NRA reports they have stayed within the top 5 hot trends for both 2017 and 2018.

Companies like Campbell’s and McCormick are seeing this play out firsthand as coriander, cardamom, curry and spicy flavors dominate their newest offerings, the IDDBA reports. Even in the area of cheese selection, there has been a noticeable shift in preference leaning towards ethnic cheeses. In fact, Hispanic cheeses have become a top choice, only second to Mozzarella, which according to an IDDBA report, is the top consumed cheese in America.

With the Millennial and iGen generations dominating much of the market, it is important to stay ahead of the game in knowing what flavors are trending.

Matt Haskell