DukeBrands
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Agency Services

Reaching customers on their terms

CPG Agency Services to Grow Your Brand

Concept, Packaging, Production, Marketing, and then some

 In addition to having brands that are ready for you to take to market of private label, we have all the tools in house to build your brand to succeed in market and exponentially extend your reach. We approach all agency engagements with a holistic view of your product and how we can bring purpose and intentionality to how you market.  Our services and partnerships cover the full spectrum of branding, packaging, marketing, and digital reach. We can take our clients from a sketch on a piece of paper to success on the supermarket shelves.

View our full lineup of services below:

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Research and Development Services

Our Research and Development team alongside our Food Science professionals are equipped to develop recipes to match your existing product or to collaborate on a concept through fruition. We approach product innovation by beginning with the end in mind – focusing on how your value proposition can be portrayed utilizing all our senses to create a product that lives up to your vision. We have a fully equipped research kitchen, sensory evaluation program, and microbiological testing center.

 


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Branding and Design Services

You have your recipe, now what? Our Branding and Design Team can take your product to the next level, and continue through your growth. Whether your needs are brand development or in label design, our Graphic Designers are experienced in CPG design and have the support of our in-house label compliance experts. Additionally, our team provides web design, product photography, video production and content creation services to our valued partners.


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Marketing and Social Media Services

So now you have your recipe and your brand developed - how are you going to let consumers know about your product in the market? Leave it to our Agency Services team to craft the strategy and the creative to resonate with the customers you want to reach. We can help you reach customers on the channels they use most, in a format that is proven to provide the best response. Whether you want to focus on digital ad deployment, social media campaigns, search and web traffic or a combination of all, our team can craft the media package that will resonate with your customers.


Product and Packaging Insight

Now you’re on store shelves, How can you constantly improve and expand your market footprint and sales? We’ve developed relationships with the University Packaging Science Departments and packaging insight partners to offer in-depth planogram analyses using eye-tracking, consumer paneling, and exit surveys. These learnings allow for packaging and design improvements. Additionally, Category Reports and A/B Studies are available.