DukeBrands
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History

100 Years of Drive, Perseverance and Success 

 

History

Greenville is a rare, distinctly Southern gem. Industrious. Dynamic. Progressive. Yet forever connected to its rich history. It’s a place where community means something, where neighbor looks after neighbor, where passersby greet each other on Main Street much as they did a century ago. This is the home of a great Southern success story — a story that could never be told quite the same anyplace else.

 Eugenia Duke circa 1922 in her corporate office located on South Main

Eugenia Duke circa 1922 in her corporate office located on South Main

Eugenia Duke made her reputation as a businesswoman before women even had the right to vote, selling homemade sandwiches on the streets of downtown Greenville for a dime a piece. Her deliciously simple sandwiches came to embody a taste of home and the very flavor of the South. We believe Eugenia’s legacy is an indelible part of downtown Greenville’s past, present and future. Her spreads tasted "like home” to soldiers who were far from it. Her chicken salad, egg salad and pimento cheese delighted millworkers and dandies alike. So popular were Eugenia's recipes, that her sandwiches enjoy near-legendary status, and her delectable mayonnaise has become the very flavor of the South. Eugenia Duke’s story is as real, as rich, and as savory as the downtown where it all began.

 
 

Duke Timeline

1917

Eugenia Duke begins selling her homemade spread sandwiches made with a family mayonnaise recipe to soldiers stationed at Camp Sevier—just outside of Greenville, South Carolina. Eugenia launches a successful woman-owned business before she even had the right to vote.


1919

Eugenia’s sandwiches are an instant hit, and in the spring of 1919, she sells more than 10,000 sandwiches in one day. As demand increases, Eugenia begins supplying sandwiches to canteens, stores and textile mills in the Upstate. 


1929

Following the success of her business, Eugenia sells her mayonnaise recipe to C.F. Sauer who establishes a Duke Mayonnaise factory in the Upstate. Eugenia also sells the recipes for her spreads to her bookkeeper, Alan Hart, who establishes a wholesale market for the sandwiches.


1964

Alan Hart sells the business to his wife’s brother, Loran Smart. As the demand for Duke Sandwiches increases, Mr. Smart modifies a machine to automatically wrap the sandwiches, allowing the company to make larger quantities of sandwiches while maintaining a high standard of quality and freshness.


1978

Richard Smart, son of Loran and Estaleen, transforms the company by establishing several restaurant locations. He runs the business with the help of his wife and sons.


2002

Richard's wife, Cheryl Smart, becomes president of the company taking charge of the Duke Sandwich Company restaurants located in the Upstate of South Carolina.


2006 

Richard and Cheryl's son, Andrew Smart, opens a brand new, state-of-the-art USDA/FDA manufacturing plant in Simpsonville, South Carolina. With the aid of this manufacturing facility, Duke Sandwich Company products are now offered in regional grocery store chains.


2012

Duke Sandwich Productions, Inc. is recognized as one of the fastest growing companies in South Carolina. Due to significant growth in retail markets, a new 80,000 square-foot manufacturing facility is built in Easley, South Carolina.


2014 

Duke Sandwich Productions, Inc. expands into new product categories, including ready-to-eat spreads, dips and salsas, and a baking segment initially focused on desserts. The company is renamed Duke Food Productions.


2017

Duke Foods and Duke Sandwich Company celebrate their Centennial Anniversary with new brand identities and a new parent company: Duke Brands. The family owned and operated private holding company opens its corporate headquarters in downtown Greenville. Duke Brands commits to building on its 100-year history of success in food service and production with a portfolio of brands dedicated to quality and attention to customer service long forgotten.